Multi-Channel Product

Never Miss a Customer — Deliver on Any Channel

Cascaded Messaging automatically routes your message through multiple channels in sequence. Start with Viber, fall back to WhatsApp, and guarantee delivery via SMS — all in one API call.

Request Demo

Up to 4 channels per cascade | Sub-second switching | Single API

Viber Try first — official generic sender ID, no extra monthly fee

Attempt 1

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WhatsApp Fallback if not delivered in 30s

Attempt 2

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SMS Universal fallback — always works

Delivered ✓

Why Choose Ritorica
for Cascaded Messaging?

Ritorica's Cascaded Messaging ensures your critical messages always reach their destination — by intelligently switching channels when one fails, so you never leave a customer without a response.

Maximum Delivery Rate

Achieve near-100% delivery by automatically routing to the next available channel when one fails.

Cost-Optimised Routing

Start with the cheapest channel (e.g., Viber) and only pay for SMS when needed. Reduce costs by up to 60%.

Single API Integration

One API call handles the entire cascade — no separate integrations per channel, no complex logic in your code.

Fully Configurable Rules

Set custom timeout windows, define channel priority, and control fallback conditions for each message type.

Real-Time Delivery Tracking

Monitor cascade status live — see exactly which channel delivered, at what time, and with what result.

Compliance Built In

Every cascade respects channel-specific opt-out rules, sender ID requirements, and regional regulations automatically.

Push Notification

Step 1 — Free

Try in-app push first. Zero cost for engaged users.

Viber

Step 2 — Low Cost

Official generic sender ID for OTP and business messaging — no extra monthly fee.

Step 3 — Fallback

Rich messaging with high open rates via WhatsApp Business API.

SMS

Step 4 — Universal

Works on every phone, no internet required. 99.9% delivery guaranteed.

You Configure the Route

Choose which channels to use, their priority order, and how long to wait before moving to the next one.

Ritorica Handles the Rest

Our platform monitors delivery in real time and triggers the fallback automatically — no code changes needed on your end.

You Get a Single Report

A unified delivery report shows the full cascade path, final status, channel used, and timing for every message.

Smart Channel Routing

Define a priority-ordered list of channels. Ritorica tries each one in sequence until delivery is confirmed.

Up to 4 channels per cascade route
Per-route timeout windows (5s to 24h)
Fallback on non-delivery or read receipt
Custom routes per message type or audience

Cascade Analytics

Full visibility into your cascade performance — by channel, time window, and delivery outcome.

Per-channel delivery rate breakdown
Average fallback trigger time
Cost per delivered message by route
Export reports in CSV, XLSX, or API

Security & Compliance

Enterprise-grade controls keep every cascade secure, compliant, and fully auditable.

End-to-end encryption on all channels
Automatic opt-out enforcement per channel
GDPR, TCPA, and local regulation compliance
Full delivery audit trail with timestamps

Seamless Integration

One REST API endpoint sends a cascade message — your existing messaging code works with minimal changes.

Single REST API with webhook callbacks
SDKs for Python, PHP, Node.js, Java
CRM & marketing platform connectors
Sandbox environment for testing cascades

Click on a feature to explore

Active Cascade Route

Push NotificationTimeout: 15s

Viber BusinessTimeout: 30s

WhatsApp BusinessTimeout: 60s

SMS FallbackFinal step

Cascade Performance — Last 7 Days

Delivered via Push34%

Delivered via Viber14%

Delivered via WhatsApp41%

Delivered via SMS10%

Compliance Status

GDPR Opt-out EnforcedActive

End-to-End EncryptionEnabled

Audit Log Retention90 days

IP WhitelistConfigured

API Cascade Request

POST /v2/cascade/send200 OK

route: "otp-standard"Matched

Webhook: DELIVEREDvia SMS

Onboarding Process

Contract
Signing

Finalise the service agreement and select your channel mix.

Channel
Activation

Route
Configuration

Define cascade routes, priorities, and timeout rules in the dashboard.

API
Integration

Connect via our REST API. Use the sandbox to test all fallback paths.

Go Live

Launch with full monitoring. Our team stays on hand for the first 48 hours.

Built for Real Business Scenarios

Cascaded Messaging solves the delivery challenge across every critical communication type.

Viber OTPNo reply

WhatsApp OTPNo reply

SMS OTPDelivered ✓

OTP & Authentication

Critical one-time passwords must reach the user on any device. Ritorica uses an official Viber generic sender ID for OTP messaging — with no extra monthly fee — then cascades to SMS to guarantee delivery even when the user is offline on messaging apps.

Push NotificationDelivered ✓

WhatsAppSkipped

SMSSkipped

Transactional Alerts

Payment confirmations, order updates, and shipment tracking need to reach customers fast. Push first — SMS only if needed. Faster, cheaper, and more reliable.

Viber (Rich)Sent

WhatsApp (Rich)Delivered ✓

SMS (Text)Skipped

Marketing Campaigns

Send rich promotional messages via Viber or WhatsApp with images and CTAs. Fall back to plain SMS only for contacts not on messaging apps.

Why Businesses
Trust Ritorica

Ritorica is a leading international provider of business communication solutions, trusted by enterprises worldwide. In 2025, we delivered over 15 billion messages — including billions via cascaded routes that would otherwise have been missed.

99.2%Average cascade delivery rate across all customers

60%Average cost reduction vs. SMS-only campaigns

25 YearsOf expertise in enterprise communications

15B+Messages delivered annually across all channels

High Performance &
Reliability

up to10 000msg/sec

Industry-leading cascade throughput

99.2%Delivery Rate

Across cascaded routes globally

< 1sFallback

Sub-second channel switch on failure detection

Never Miss a Customer — Deliver on Any Channel